Contemporary issues in marketing Essay

Contemporary issues in marketing Introduction                   Tesco is a UK-based international grocery and general merchandising retail chain. In the recent past, Tesco has undertaken an array of marketing activities to benefit its marketing strategies and corporate social responsibility. The company has invested in a range of own-label products, in-depth market research with customers, established such in-store facilities as bakeries and meat counters and baby change roofs, as launched first-class training program to enable its staff to offer service to customers the best way possible (Chaffey & Smith 2008, p.55). This focus on customer-centric culture has been signified by the positive impacts of the Tesco Club Card and Tesco Direct. Tesco Club Card                   Use of customer loyalty programs has become increasingly pronounced in many industries, the retail sector being no exception. Retailers are increasingly adopting customer club cards to encourage customer loyalty by providing value to them. This tapping into customer loyalty for mutual benefit is a basic technique of relationship marketing which also involves other variables of trust, commitment, satisfaction, and value (Palmer 2005, p.125). Compared to its major competitors, Tesco has the most successful customer loyalty program known as Tesco Club Card. This has given Tesco competitive advantage as the competition has only succeeded in creating false loyalty. Whilst other companies have designed good loyalty programs, they have failed to create value to their brands in the eye of the consumer leading to customer dissatisfaction.                   The Tesco Club card scheme, launched in 1995, has direct benefits to card-holding customers who receive a point for  £1 spent at Tesco stores or at Tesco’s website, as well as double points right71755on special offers by the supermarket. The points are stored and accumulated and the card holder is awarded with vouchers for the value of points they have built up at four times a year (Gummesson 2008, p.55). These vouches can then be used for shopping in store or on Club card Deals where their value is quadrupled. In addition, Club Card holders qualify for free access to a number of Club card clubs by Tesco such as healthy food, baby and toddler, food and Christmas clubs. Tesco card-holding customers also benefit from the convenience of purchasing air miles using their club card points following Tesco’s partnership with Virgin Atlantic.                   The Tesco Club card system also benefits customers by rewarding â€Å"green points† to them when they contribute to environment sustainability measures through bringing their own carrier bags during shopping. This is part of Tesco’s 10-point Community Plan intended to increase â€Å"greenness† at all Tesco stores and improve the chain’s positing within the community (Charlesworth 2009, p.85). The plan also entails Tesco’s efforts to introduce thicker and degradable bags. Through this plan, Tesco customers are able to adopt environmentally friendly behavior and significantly contribute to sustainability.                   Similarly, Tesco itself substantially benefits from the Tesco Club Card scheme. The benefits afforded to the customers allows Tesco to understand consumer behavior and micro-segment them in terms of lifestyle habits. Data obtained from this enables Tesco to target the customers with more personalized promotions along with other marketing programmes (Gummesson 2008, p.86). Tesco is able to gather detailed data about individual customers’ buying habits while at the same time maintaining feedback channels by which the stores communicate directly with their customers and build loyalty. The wealth of information obtained from the Tesco Club Card system, which is constantly updated and refreshed, has significantly contributed to the supermarket chain’s knowledge of its customer base, increased sales and commitment from customers. In addition, Tesco enjoys such operational benefits as refined stock selection, display as well as staffing levels (Hu mby 2008, p.47).                   Tesco Company has also revolutionized its use of personalized club card data through online marketing strategy. Considerable changes have been made to the company’s website, Tesco.com. Club card has been turned digital, where data about individual consumer habits are correlated with other sources of data such as mobile phone data, social networking data, payment methods to enable delivery of even more personalized offers to customers (Hart 2003, p.203). As such, value offers flash up to its most price-sensitive customers whilst finest products are the core of personalized messages to the more â€Å"up-market† club card holders. Tesco’s Home Delivery Service                   Tesco.com, previously known as Tesco Direct, has attracted a huge loyal customer base as a result of the company’s excellent home grocery delivery service. It was initially targeted at time-precious consumers needing to buy Tesco products online. This was done with the understanding that only a particular subset of the customers wanted to buy online. As such, Tesco adopted a user-friendly operating system together to produce a flexible home delivery system carefully tailored to meet the needs and expectations of the target market (Hart 2003, p.206). Tesco,com has grown to become a strong business model complimented by Tesco’s Club card loyalty programme, and helped the leading supermarket chain with identifying, segmenting and incentivizing the most potential customer for less than $250 a head (Humby et al. 2008,, p.221).                   The home delivery service strives to recreate as much as possible the experience of shopping at a local Tesco store. The home delivery model is a product of Tesco’s determination to know its customer more than rival supermarkets and other internet retailers. It has benefitted Tesco’s reputation of listening to customers and responding to their wishes accordingly (Chaffey & Smith 2008, p.98). Tesco has at least 3,200-strong fleet of light commercials that facilitate about 500,000 deliveries per week. The supermarket chain’s home delivery vehicles are in operation seven days a week for a maximum 16 hours daily, resulting in substantial positive effect on their customer service levels. Using a powerful satellite navigational system, Tesco drivers follow most efficient delivery routes that enable them to meet delivery schedules at all times. This is helped by the fact that the company has a team of high skilled pickers who take care of o nline orders. Marketing Relationships Between Organization And Its Stakeholders Tesco’s Relationship Marketing                   The existence of a business depends on its ability to build relationships between employers, employees, investors, customers, suppliers and other stakeholders, and efforts done to attain success. Tesco builds marketing relationships with its stakeholders through listening to them: pursues partnership approach with suppliers, employees and suppliers due to its belief in open and constructive relationships (Thoenig & Waldman 2007, p.152). Similarly, Tesco listens and partners with communities in which they do business for the purpose of understanding local issues and needs. Tesco as a publicly trade limited company has diverse ownership, meaning that the investment community has greater degree of leverage over retailer strategy as well greater degree of freedom of the supermarket to promote sustainability even in instances where it is against short-term financial interests.                   Considering that Tesco operates in a highly competitive marketplace where products, tastes, consumer buying behaviors and even store are constantly changing, it always have to devise proactive measures to deal with these changes. The company’s slogan, ‘Every Little helps’, describes its way of working with all its stakeholders.                   Tesco has a history of appealing to both ‘up-graders’ and ‘down-graders’, which has helped the supermarket store to significantly broaden its demographic base. Tesco strives to fulfill its aims and objectives of creating value for its customers and gain their lifetime loyalty by promoting deals and sales of products via direct mail and emails to customers. The messages are tailored for individual customers depending on their history of purchases retrieved from Tesco’s customer database developed from information gathered by Tesco Club card (Humby 2008, p.87). Tesco builds strong relationships with customers by striving to understand them and be the first to meet their needs. Tesco customers constantly receive notifications about the latest new products in stores as well on Tesco.com website. The supermarket chain also offers deals and discounts on its products in line with the customers’ needs.                   Tesco also makes use of relationship marketing on its website to market special offers to customers during such holiday seasons as Easter. The website carries a range of products and presents from which customers can pick from to purchase. Customers are also afforded the option to pre-order their deliveries, enabling customers to book in advance products they desire to purchase online and be home delivered. Tesco’s Cause-Related Marketing (CRM)                   Phrases such as ‘corporate reputation’ and ‘corporate citizenship’ have increasingly become common additions to marketing speak as brands recognize the need to be perceived as responsible players by customers and the society. Cause-related marketing refers to any partnership between an organization and a charity program which markets a product, service, or an image for mutual benefit (Hassan & Parves 2013, p.6). Tesco is at the top of an illustrious group of companies that have integrated major cause-related marketing programs into their marketing activities. This has been informed by Tesco’s understanding of the significance of CRM – substantial benefits to the organization and positive impact on the community at large. CRM programs have proved necessary due to changing expectations of stakeholders who increasingly demanding greater accountability and responsibilities from organizations.                   CRM activities have positively benefitted Tesco’s communication and marketing power. For instance, the supermarket chain has utilized major advertising spending in supporting a number of community involvements e.g. â€Å"Computers for Schools† and â€Å"Sports for Schools and Clubs†. When customers spend in excess of  £10 at Tesco stores or at Tesco’s website, they are awarded vouchers than can be given to schools and clubs (Thoenig & Waldman 2007, p.149).                   Tesco has also build reputation as a â€Å"responsible business† due to proprietary involvement in healthy eating initiatives such as it inclusion of glycemia index on food-product labeling and a Gi guide lifestyle book for customers. CRM activities through Tesco club card and home delivery services have proved to be an intrinsic component of Tesco’s marketing strategy for enhancing its corporate reputation, brand equity, loyalty, sales, and corporate social responsibility (Thoenig & Waldman 2007, p.157). CRM has strength over more conventional forms of marketing in the sense that it provides both emotional and rational connection with the customer, thus building a much stronger and sustainable relationship between the organization and customer as a stakeholder. Tesco Information Exchange (TIE)                   Tesco has also made significant efforts to boost its previously confrontational relationships with its suppliers as a result of the company’s competing on price with its supplier brands through use of copycat store brands (Thoenig & Waldman 2007, p.150). Since 1997, Tesco has been partnering with its suppliers to jointly develop a differentiated marketing approach – the Tesco Information Exchange (TIE). Through TIE, Tesco supplies its supplies with real-time information pertaining to store sales of their products. This would help in marketing analysis together with logistical planning. This arrangement enables Tesco’s supplier to give input that contributes to the improvement of Tesco’s marketing efficacy.                   Furthermore, the Tesco-suppliers partnership extends into development of certain products for their customers, undertaking store-specific promotions or incorporation the vendor’s offer to the company’s customers at the store-specific level. The result of this relationship has been its suppliers’ general perception of Tesco as professional, fair, consistent, and committed to its customers (Thoenig & Waldman 2007, p.151). Role of Customer Relationship Management (CRM)                   In recent years, Customer Relationship Management (CRM) has become a powerful marketing tool that has led to massive increase in sales and profit maximization in the retail sector (Stair & Reynolds 2010, p.47). This has especially been the case due to the increasingly competitive modern marketplace in which customers continue to gain vigour, translating that business have to focus more on their customers in order to retain them and attract more others. Customer Relationship Management refers to any initiative or application developed to help a firm optimize its interactions with customers, suppliers, or protests through one or more touch points such as a salesperson, distributor, call center, store, branch office, e-mail, Web etc for the purpose of acquiring, retaining and cross-selling customers (Hassan & Parves 2013, p.2).                   CRM is designed to develop and continuously improve an organization’s relationship with its customers in their real-time transactions, with the greater help of information technology. CRM utilizes such tools as databases, personalized engines, targeted marketing, response function analysis, online preference surveys, and programs designed to track and analyze customer behavior (Hassan & Parves 2013, p.3). It builds on conventional marketing principles and much emphasis is on recognizing and defining what customers perceive as value and strive to deliver it. CRM goes beyond marketing as it involves a range of business practices designed to put the organization into closer touch with its customers so as to learn more about one another, where the overall objective is to make each other more valuable to the firm. Retailers greatly rely on the implementation of CRM policy approaches and frameworks to ensure their business success (Hassan & Parves 2013, p.5).                   Tesco adopted CRM in the early 1990s when the supermarket chain started working with a marketing services firm, Dunnhumby, leading to the launch of the preliminary test of loyalty card scheme in its six stores in 1994. In relation to the Tesco Clubcard, CRM can be best termed to as initiatives designed to improve the supermarket chain’s performance at every point of contact with their customers, to make them happier while making the company richer at the same time. The main motivation behind the Tesco Clubcard was to gain insight into the shopping habits of Tesco’s customers as well as give something back to them. This scheme established a new point-of-sale (POS) technology at Tesco along with a call centre dedicated to handle customer queries. Generally, Tesco has utilized CRM in its processes to create, maintain, and expand relationships with its customers. Tesco’s CRM initiatives involve loyalty cards, home delivery services, comp any service desk, mobile shopper and Point of Sale (POS) till.                   To a larger extent, success of CRM in creating value and benefits for all concerned is dependent on both the supplier and consumers of products or services. However, with the rapid technologies changes, leading companies like Tesco have been able to utilize CRM as a strategic approach best placed to improve the value of its shareholders by achieving proper relationship with key customer bases or customer bases. This is especially because the implementation and affectivity of Customer Relationship Management are strongly dependent on the effective utilization of information technologies together with strategies of relationship marketing to deliver profitable goals in the longer term (Hassan & Parves 2013, p.8).                   Strategies of CRM have greater potential of delivering value for the business organization and its stakeholders because they are exclusively customer oriented. Through CRM, Tesco’s business practices have enabled it to appeal to its existing and potential customers more closely, creating an opportunity for mutual understanding and offering better worth to each other. At the end every three month, more than 150,000 loyal Tesco customers are delivered with magazine from the supermarket chain highlighting the latest and exclusive offers of the company’s products and services, while more than 8 million Tesco shoppers are reached by the CRM tools.                   By and large, Tesco can be termed as the most excelled practitioner of CRM pertaining to its knowledge of the customer thoughts, their perception and feeling regarding grocery shopping. Using demographic data, lifestyle data, information on total dollars spent on food items, and customer response to offers and promotions facilitated by the Tesco Clubcard, Tesco has put much focus on customer satisfaction by developing customer needs segments to which personalized coupons are awarded to individual segments.                   Tesco has also successfully applied CRM approaches to its home delivery services. They have contributed to creation of value for both the company and its customers in the sense that new technology applications (Microsoft-developed website) have resulted in reduced flexibility of delivery time and improved order-picking process. The company uses special software that manages the picking operations including routing and substitution (Stair & Reynolds 2010, p.47). Use of CRM has ensured greater availability of products most likely to be ordered by different customers given that each Tesco store’s server is equipped with each customer’s favourite product history. Also, Tesco stores add value by fine-tuning wholesale order and maintaining regional variation in terms of pricing for the benefit of the customer. Value of extended marketing mix                   As with all types of marketing activities, retail marketers need to developed concrete knowledge of their markets, needs of their customers and the competitive pressures they face in order to develop clear targeted market strategies and considered brand positioning. This requires that an organization devotes significant amount of attention to its marketing mix (Stair & Reynolds 2010, p.79). In the recent past, the traditional 4Ps marketing mix has expanded to extended services marketing mix to include additional 3Ps – physical evidence or in-store atmospheres, people, and processes. Physical evidence                   The physical evidence element refers to the tangible elements or in-store atmosphere that customers can evaluate. The physical layout is crucial today as customers increasingly come into contact with products or services in retail stores they expect high standard of presentation (Charlesworth 2009, p.211). While Tesco has not committed large amounts of money in store-design relative to its competitors, its stores are reputed for their warmth and excellent layout of products. Tesco ensures a customer who enters their stores gets exceptional personal experience through adequate amount of lighting, proper sign boards and neatly dressed employees highly knowledgeable about the products on sale in the store. As such, Tesco customers can always expect find their way and locate products around the stores with exceptional ease. The products on the shelves are supplied with sufficient information relating to prices and manufacturing ingredients besides being clea n. High quality physical layout of Tesco is evident at its virtual stores and websites which have simple design and are relatively user-friendly. In addition, Tesco has made effort to provide its customers with tangible evidence about of the quality of their products and services through brochures and magazines given after every three months. People                   The people element relates to the evaluation of personnel providing services in terms of their knowledge, competence, customer relations etc. According to Gummesson (1999), everyone in firm in the service industry is a â€Å"part-time marketer†, thus their every actions have great direct impact on the output received by customers. Thus, employees can be said to be the business and are a vital component of the marketing mix. In this regard, Tesco has strived to enrich its human resource by refining its recruitment methods, training, motivation and rewards schemes for its staff so that they can in turn give excellent service to customers. Tesco staff is divided in six specific groups with particular skills, knowledge and resources to execute their roles to the satisfaction of the customer. Ð ¼Tesco is committed to its values that state â€Å"No one tries harder for customers† as well as â€Å"We treat people how we like to be treated.† The supermarket chain believes that by managing its people well, in a culture of respect and trust, employees will deliver their best to customers while customers will develop loyalty to the company (Tesco 2012, p.2).                   Tesco has also worked hard to establish excellent buying processes for its customers by providing them with an option of visiting their brick-and-mortar stores in different locations or ordering online at Tesco.com. In Tesco stores, customers are presented with two efficient options of checking out their products: till payment or self-service. Tesco has made significant strides in improving the shopping experience of its online consumers by working to decrease the total amount of time spent on completing an order – from the previous one hour to about half an hour. The supermarket chain has also improved its home delivery service by increasing the number of delivery truck, personnel and the overall time it takes to make the deliveries. Processes                   The process element relates to the assessment of the entire experience as provided by the service (Charlesworth 2009, p.215). This is particularly crucial as most consumes increasingly perceive the process of shopping as important as the product they purchase, whether it be the calm efficiency of professionally-run department store or the overall excitement of the sale. An effective marketing process entails a variety of processes such as processes of identifying customer needs and demands, processes of handling customer complaints among others. Tesco is committed to its vision of satisfying customers with their products. In general, there are several rallying calls that attest to Tesco’s utilization of the processes element in its service marketing mix. They include: â€Å"we try to get it right first time†, â€Å"we deliver consistently everyday†, â€Å"we make our jobs easier to do†, and â€Å"we always save time and money †, and â€Å"we know how vital our jobs are†. References Chaffey D. & Smith P.R. 2008. E-Marketing excellence. 3rd Ed. Butterworth Heineman. Charlesworth A. 2009. Internet Marketing – A practical Approach. 1st Ed. Butterworth Heineman. Gummesson E. 2008. Total Relationship Marketing. 3rd Ed. ButterworthHeineman. HART, S. J. (2003). Marketing changes. London, Thomson. Hassan, A. & Parves, M. 2013. A Comparative Case Study Investigating the Adoption of Customer Relationship Management (CRM): The Case of Tesco and Sainsbury’s. International Journal of Managing Value and Supply Chains (IJMVSC) Vol. 4, No. 1.HUMBY, C., HUNT, T., & PHILLIPS, T. (2008). Scoring Points How Tesco Continues to Win Customer Loyalty. London, Kogan Page. Palmer A. 2005. Principles of Services Marketing. 4th Ed. McGraw Hill. STAIR, R. M., & REYNOLDS, G. W. (2010). Principles of information systems: a managerial approach. Boston, Mass, Course Technology, Cengage Learning.THOENIG, J.-C., & WALDMAN, C. (2007). The marking enterprise business success and societal embedding. Basingstoke [England], Palgrave Macmillan. Source document

The book by William Zinsser On Willing Well

The book by William Zinsser On Willing Well is a profound guide for writers in any nonfiction genre: from science to travel, sports to management. The author, William Zinsser, was a writer and editor for the New York Herald Tribune and developed this book out of a nonfiction writing course he taught at Yale.Zinsser writes with refreshing simplicity, humor, and encouraging frankness. He's not one of these writers who pretends that the words just flow; he readily admits to delay, paralysis, and even perspiring over challenging projects. â€Å"Writing is hard work†¦Remember this in moments of despair. If you find that writing is hard, it's because it is hard.†This guide includes the entire process of writing. Chapters address a spectrum of central issues: principles, methods, forms, and attitudes. Throughout the first chapter, reader can see that all of us write differently; we have different styles, we write to different audiences, and we have our own sense of humor.â€Å" On Writing Well† offers a very large scope of techniques and styles centered around enhancing writing, and helping to convey the simplest, most effective message possible.After the first chapter, a reader will remember that simplicity is always the best option when writing. Today, our society is too perplexed in making our words clear. So perplexed, that we often confuse each other. Keeping a straightforward message is not only important, it is realistic. One should think of the process as cutting and burning a forest. Just as time is involved in allowing that forest to re-grow, we must take time to rebuild our sentences.The next chapter deals with the reinforcement of what we just learned. To make our writing as strong as possible, we have to get rid of everything that isn't needed. Many sentences are too overloaded with adjectives. It is interesting, but true, that the political field has frequently used evasive wording and overloaded sentences to try and cover up the meanin g of the truth.The ideas must be quick and to the point, so that to be easier to understand. Decorating sentences with extra words won't earn any respect, in fact, they may do just the opposite.The book also discusses the importance of developing your own style. Zinsser says that although it sounds paradoxical, before we can develop an unmistakable style, we have to cut down our writing to the bare minimum. A very convincing passage was:â€Å"Few people realize how badly they write. Nobody has shown them how much excess or murkiness has crept into their style and how it obstructs what they are trying to say.†Psychology also makes a somewhat unexpected appearance in the text. â€Å"Writing is an act of ego, and you might as well admit it. Use its energy to keep yourself going.† To be able to write well, one must be comfortable with yourself. When we are relaxed, we write better, and the reader notices it.The sections on principles and methods include the usual suspects-conceiving a compelling opening paragraph, focusing on the audience, achieving unity of voice, choosing words carefully, ending with a punch, and (everyone's favorite) revising.His chapters on forms offer guidelines for writing in specific fields-business, science, sports, humor, the arts. The final chapters on attitude discuss psychological aspects of writing: embracing the sound of your authentic voice; enjoyment, fear, and confidence; how an infatuation with the idea of a finished product can impede your progress; a writer's decisions; and finally, an exhortation to write the highest quality work you can.The chapter on a writer's decisions offers a glimpse into Zinsser's critical thought process for his own writing: he parcels out paragraphs of an article he wrote for a travel magazine, an notated with detailed commentary about the editorial choices he made as he wrote.Author takes on an historical perspective of nonfiction as literature, if only to serve as an inspiration to developing nonfiction writers. He marks the change in society from radio to television, and discusses that with the developing need for accurate information. The style he uses is direct and simple, free of confusion, the product of self-restraint. Varied with the author's insights and anecdotes are plentiful samples of writing both strong and weak, varying in style and genre, to illustrate the principles discussed in a given section. In addition to numerous excerpts of his own work, he shares selections from highly regarded writers like Joan Didion, E.B. White, Joseph Mitchell, John Updike, and Cynthia Ozick.My one reclamation with the book is this: I do not agree with Zinsser's advice on dealing with gendered pronouns (he favors masculine pronouns when there is no graceful way to avoid choosing a gender-somehow using an occasional â€Å"she† fails to occur to him) and he sporadically refers to collective humanity as â€Å"man.† However, beyond that, I find his advice flawless and his writing an excellent model of the principles he sticks to.On Writing Well: The Classic Guide to Writing Nonfictionby William Zinsser (New York , NY- HarperPerennial, 1998),6th Edition, 308 pages

Concept Analysis Research Paper Example | Topics and Well Written Essays - 2000 words

Concept Analysis - Research Paper Example Fortunately, these are steadfast and always find a place for the duty of care as this form the tenets of their profession. This is the place of nursing in our contemporary set up. The importance of those in the profession is largely ignored by the public and their value is only recognized when one is need of their expertise. It is this maligned nature of the profession that has strengthened the call for â€Å"the heart of nursing†. The heart of nursing is an apparent reference to a set of qualities that a nurse needs to discharge their duty in oblivion of the external factors that would otherwise affect successful discharge of commensurate duties. This is a key part of ensuring successful delivery of nursing care in light of pandemic ailments affecting the world populace (Schnatz, 2007). In trying to understand nursing and what it encapsulates we must try to look at the underlying enablers of nursing care. It should be noted that nursing as a practice is as strongly reliant on professional education as it is on human duty and obligation to care for others. Notably, in primitive societies where the decision to be a nurse (caregiver) was made on behalf of a person at birth the successful discharge of nursing duties was still possible. ... In the midst of these informal means of gathering nursing expertise the sole or the basic drive was the willingness to care given the plight of patients. The fact that nursing has been existent since antiquity and the knowledge that the first formal nurse training school was established in 1872, nurse training school of Women’s Hospital of Philadelphia, further underlines the duty for care or compassion as the most fundamental aspect in nursing (Egenes, 2010). Method of concept analysis and why this method was chosen In discussing compassion as nursing’s most precious asset or as the most dominant altruistic ideal in nursing care this study adopts Chinn & Kramer’s (1991) approach to concept analysis. Chinn & Kramer (1991) identify the purpose of their concept analysis approach as â€Å"producing tentative definition of the concept and a set of tentative criteria for determining if the concept ‘exists’ in a particular situation (88). Under this appro ach the first step is selecting the concept, clarifying the purpose, identifying the sources of data, exploring context and values and formulating criteria. Data sources Data to be used in the concept analysis will be derived from existent studies on nursing care and specific review of compassion and compassionate care as a key ideal in nursing. A host of this information is published in peer reviewed journals and professional websites which have sought to explain and research on nursing. Equally important will be historical data on the place of nursing in our society as well as the foundations and prerequisites of being a successful care giver. In essence, this analysis envisions that successful care giving as a factor is determined by the compassion of the care

The different kinds of Technology being used in business Research Paper

The different kinds of Technology being used in business - Research Paper Example This is the reason, majority of companies are ready to spend huge amount of their capital on R&D (research and development). Technology and the Internet have had a profound effect on service marketing (Bitner, Brown & Mueter 2000). In an increasingly networked world information of varying quality is being aggregated for business use. Senior managements course of action is clear: (a) view; (b) manage and (c) deliver information as a competitive weapon. Information technology (IT) change is all-pervasive or ubiquitous. Consequently it is important that employers engage in change process in thoughtful ways–respecting and holding to ideas and practices of the past that have enduring value while also attending to emerging ideas and necessary changes in practice. The changes now experienced are no one-time affair. All business organizations must expect accelerating change and continuing efforts for renewal. Gildea (2005) explained that it is not getting people to learn C++ but trying to figure out how to do things all the time and differently. As another example of the technology-attachment linkage customers buying online often rely on a limited set of mediated channels that regularly lack the actual interactivity needed to effectively make purchases and address customer service questions. Similarly employees considered traditional office staff or more virtual workers rely extensively on various mediated channels that may do more to provide information overload than actually facilitate meaningful connections with other aspects of the organization. (Wolff, 2005, 29) Today the Internet is used for a wide variety of purposes including email surfing the World Wide Web chatting in chat rooms doing research and retrieving information games gossip and more. The impact of the Internet appears to be widespread with a large number of companies striving toward an e-business (i.e. business conducted over the

I am a new manager for a failing division in a company Assignment

I am a new manager for a failing division in a company - Assignment Example To optimize the utility of the human capital asset business organizations must have effective communication among its employees. An important goal of all business entities is to maximize shareholder’s wealth. Introduction Sometimes organizations have business divisions that struggle. These divisions fail because of operational problems that are inhibiting the division from becoming efficient. Some of the problems the organization faces are outdated product lines, loss of market share, adversarial interdepartmental communication, and fierce competition for corporate funding. This paper discusses the main problems the organization is facing. Organizational structures are discussed in order to select the optimum organizational structure for the company. Suggestions are provided to help the transitional process between the old and new organizational structure. 1. The consumer marketplace has become extremely competitive due to the globalization movement. Corporations must use inno vation to achieve success since it is imperative to differentiate your product to stand out from the competition. Outdated product lines are a problem that can devastate a company. For instance during the past two decades the American car industry was not able to compete with Japanese manufacturers because the car models the Big Three were offering were outdated based on the consumer needs. The higher fuel prices increased the demand for fuel efficient vehicles. Outdated product lines are not attractive items. The sales of the corporation will decrease as a consequence of outdated product lines. Adversarial communication is an undesirable organizational problem. The employees of a company must display good communication skills when dealing with internal and external stakeholders. Three important stakeholder groups are employees, investors, and lenders (Tutor2u, 2011). Tensions associated with communication can hurt employee morale and reduce productivity. The resources of an organiz ation should be shared among the different profit centers. Fierce competition for funding is a problem because it can increase the interest costs to obtain capital. Under those conditions many small businesses are denied access to credit. Battle over the resources of a firm can lead to conflict. 2. There are different types of organizational structures that companies can use to run a business. Five types of organizational structures are matrix, functional, product, customer, and geographic (Patricia, 2002). Matrix organizations utilize teamwork and group projects a lot. Functional organizations are the most often utilized business structure. The customer structure is used by small firms that have a short list of customers where each customer generates the company a lot of money. The company has to change its organizational structure and fix its internal problems. I think that due to the lack of innovation demonstrated by the firm the best option is to choose a matrix organizational structure. 3. The old company must perform a complete overhaul. All the old divisions are going to be dissolved. The old divisional managers will become project managers. A new breed of managers will be recruited to lead new team formations. An emphasis will be place on R&D projects to create new ideas for new products and services. The old communication hurdles and employee conflicts will not impact the firm as much since the matrix structure will give the firm new life. 4. The external

Explain and evaluate Hume's ideas on causation Essay

Explain and evaluate Hume's ideas on causation - Essay Example 48). Zubiri’s philosophy concurred with the thought of Hume in that problems faced cannot be solved with the same level of thinking when these problems were created. Hume believes that it is important to go deeper in order to comprehend and examine human intelligence on the same. Apparently, Hume is more concerned when people fail to examine causes adequately in order to perceive the metaphysical conclusions regarding the universe (Demeter, Murphy and Zittel, 2014, p. 324). However, this conclusion may seem skeptical since he does not recognize that functionality is related to the correctness of impression, not its content. Basically, Hume considers causality to play an important role in both in moral building and personal sphere. Hume has problem with scientific evidence. He asks whether these evidences stretch to the brink to be considered good evidence. According to Hume, there is a need to justify and rationalize on the evidence presented in order to belief about the things of the universe especially when these evidences are unobservable presented (Schmitt, 2014, p. 140). For example, one may have different variety of berries in a basket. After sampling of one type of berries in the basket, of which they have similar taste, then we conclude that all berries in the basket have the same taste. The first case is an inductive generalization in the perspective that all the members of a particular class are similar through observation. Two, there is an inductive prediction where the idea of same flavor of the berries is based on the assumption of the preceding observation, and three, there is casual generalization where Hume assumes that there is no way of determining the unseen power of some things. The significant of this problem to science is that, science tends to belief that whatever is happening in the universe is based on induction. The objection thus is science methods are just but mere superstitions

Aviation Essay Example | Topics and Well Written Essays - 500 words - 2

Aviation - Essay Example At Miami airport, Jeff Bunting is in charge of airport noise mitigation operations and finds better ways of handling complaints filed by the neighbouring community. He has a great experience working with airports and he once helped New York come up with the best noise mitigation programs for helicopters. Noise management is never a one body role but also involves the federal government and also the Federal Aviation Administration (FAA) that determines the amount of airspace that a plane can cover to ensure safety. While trying to manage noise at their airports, there should be better plans on how the airport is designed including the flow of the runways. The place where land is acquired for constructing airports should also be well analysed in terms of the direction of flow of wind. This not only controls the landing and taking off of planes, but also minimizes the noise that reach community if well structured. Pilots and other stakeholders in airport operations should ensure that th eir planes have fitted noise management equipment from their manufacturers (Young & Wells, 2011). The NPIAS is a body authorized by the FAA and its main purpose is to make sure that public use airports are offering the best services by ensuring safety of its passengers. This body even checks for the safety of landing grounds for helicopters, including airports that are part of the NPIAS. Airports registered with NPIAS must meet some requirements including the fact that it should possess a minimum of ten aircraft within a period of five years and a potential sponsor who might take charge of the airport and develop it (Young & Wells, 2011). On the other hand, the National Airport System Plan (NASP) has the responsibility of assessing the factors to be considered when improving airport facilities. The two organizations are closely linked because NPIAS evolved from NASP so their main purpose tends to be airport services improvement. However, NPIAS is determined to bring change

Appeal Letter Personal Statement Example | Topics and Well Written Essays - 750 words - 1

Appeal Letter - Personal Statement Example Somehow and someway, the prospects of me having an everlasting career in this discipline are fading with passage of time. Throughout my academic life, my track record has been excellent and I have been often been praised for my intellectualism and intelligence. Although I am an International student and English was never my native Language but still I performed well in my English subjects and got A’s in English as well as Mathematics. My academic record, right from Kindergarten till High school, has been phenomenal. Not only from the academic point of view but my performance in various extra=curricular activities have been good. I have won several debates and essay competitions and have always been an integral part of my school basketball team. I have all the technical attributes to succeed at the Urban Studies program at UCB. I was a top performer in my bachelors program at my previous community college and was often praised by my peers and my teachers for my consistently good academic performance. As a student having an exceptional academic track record, I can certainly perform with the utmost consistency if I am transferred to the urban studies program of the University. A degree in urban studies will highly beneficial because it is able to combine various approaches related to an academic world which have various attributes of a real-world experience related to a city or a region.  I do have broad vision regarding urbanization and I feel the pain which people living in impoverished areas of some of the biggest cities in the world have to face. I can make innovative and creative strategies for people of developed as well as under developed regions of the world with regard to urbanization. My strong social and communal skills will certainly help me in this regard as it can make a massive difference in my career in the

Why Congress (USA) Should End Big Oil Tax Credits and Give That Money Essay

Why Congress (USA) Should End Big Oil Tax Credits and Give That Money to Green Energy Companies - Essay Example Oil and gas exploration and development (E&D) subsidy has been in existence since the early days of the income tax and is available to integrated and independent oil and gas companies. The Obama administration estimated that it could raise nearly $14 billion by repealing tax credit (Zengerle). In a protest, the American Petroleum Institute would launch new print and radio ads to â€Å"educate the consumers† (Snow). All these developments have spurred a nation-wide verbal war. But reality demands some incentives for the green energy industry in terms of reduced competition. The arguments in favor of â€Å"Green Energy† are clearly apprehensible on the medium to long term basis. The world’s primary demand for energy is expected to increase by one third by the year 2035. As the time goes on, the price mechanism of the energy market will be more focused on the development in the emerging economies. This will put the developed economies in an uncomfortable position as demand cut back on their behalf won’t have much effect on the prices of the energy. Today the US consumes nearly half of the total oil produced, but by 2035, nearly 30% of the consumption will shift to Asia backed by heavy use of automobiles. Also there is a â€Å"Peak oil† situation already in process. By 2020, the oil production from the Middle East and North Africa is expected to decline by 6 million barrel per day. Hence, for a long term policy formulation, preference should be given to the green energy sector. Another long-term concern is global warming. By 2035, the CO2 emission is expected to increase by 20%. ... Moreover, these are environment friendly and good for human health. The combined basket for green energy also contains green technology. The development and operation of green energy power systems are still in their growing phase. The focus of innovation is still centered on energy efficiency. A lot of industry practices have been standardized. So replacing the old inefficient power systems is no more a problem (Pembina Institute). The oil & gas industry has its own arguments as well. One of the most talked about argument is that rising taxes will not make the gasoline cheap; rather, it may push the price higher. Another argument is that, with the repeal, investment for deep water gas and oil production will be discouraged and this will result in more severe shortage of fuel in the long term. The oil & gas industry observers argue that there will be a possible loss of 50,000 jobs in the near future (Snow). The other major argument is that the exploration of oil & gas is a very capita l incentive and risky business. So, the repeal of tax credits will definitely hurt the small producers (Zengerle). There is no doubt that the repeal of tax credits will push the spot price higher, at least for the short term and it will hurt the common American people. Again, without the tax incentives, the exploration sector will not find much investment; hence, companies with heavy reliance on exploration business will definitely get hurt. It takes years of investments to make one single well productive. So, reduction in work force is a possible reality. Also there is no doubt that future-supply will decline substantially as present day exploration activities will decline; and oil still satisfies a major share of total energy needs and will remain in the dominating

The Truman Show Essay Example for Free

The Truman Show Essay Life’s remorseless nature presents uncontrollable situations to everyone at the most unexpected times. Like any game of cards, life deals a set of cards that a player is forced to play. This is known as agency; the concept that each human individual within a culture has the ability to determine and choose by free will his or her actions. Some prime examples that shine this principle is Viktor Frankl’s â€Å"Man’s Search for Meaning†, Albert Camus’, â€Å"The Guest†, Franz Kafka’s, â€Å"The Metamorphosis†, and Christof’s film, â€Å"The Truman show. † In each example, a third party advocate interferes and inhabits each protagonist into a controlled setting where the protagonists are confronted with a moral dilemma. In Frankl’s, â€Å"Man’s Search for Meaning†, the â€Å"dealer† inhabits Frankl in the concentration camp of Auschwitz. Unlike the other protagonists, Frankl possesses a psychological background and uses his knowledge to a great advantage. Frankl is able to analyze his brutal experiences in the camps to provide somewhat of a guide for those who are having trouble finding meaning in their lives even in the harshest environments. Like all the other protagonists Frankl is given a moral dilemma; whether he should dwell and suffer from electric fence syndrome or make something out of his experience and give inspiration to those who are in need. The central focus that Frankl was trying to reach to the readers was that no matter what type of suffering a person endures, as long as they hold onto their faith that everything happens for a reason, they can survive. By believing that everything happens for a reason, individuals are able to weather the storms of their lives with the strength and determination to overcome. For Frankl, he was able to weather his journey by living by his word and believing that he had a future after his captivity. Camus’ story, â€Å"The Guest†, is about choices. Daru, the schoolmaster, is an isolated man, who lives in a schoolhouse on a high plateau and he remains alone because his students no longer attend class. He lives in the schoolhouse away from civilization which shows that he is isolated geographically and emotionally. One day, Balducci the officer, arrives with a prisoner and he forces Daru to take responsibility for him. The prisoner must be brought to the police headquarters in Tinguit. Daru is surprised by the orders and tells Balducci that this task should not be done by a school teacher. He does not want to be involved with the political conflict, which is why the setting of the isolated schoolhouse is so symbolic. The setting of the story is important since it is during the Algerian war and Balducci tells the schoolteacher that he must follow the orders even if it is not his job, because during war times, everybody must participate. Daru is disgusted by the demands and tells him that he will not obey the orders given to him. By refusing to follow the orders, Daru is making choices that most people would not usually take. People tend to obey authority and do what they are told. In this story, Daru examines man’s moral responsibilities and believes it is wrong to turn the prisoner over to the authorities, yet he realizes that going against the orders might also cause him troubles. So, he avoids making a decision by leaving the prisoner the responsibility for choosing his own way; to turn himself in or to take the path of freedom. No matter what he chooses, there will always be difficulties and acting in good fate will never save you, like existentialists believe. In Franz Kafka’s short story, Metamorphosis, the idea of existentialism is brought out in a subtle, yet definite way. They do not believe in any sort of ultimate power and focus much of their attention on concepts such as dread and boredom. These bonds are not only evident in the work place, but at home too. Being constantly used and abused while in his human form, Gregor’s lifestyle becomes complicated once he becomes a giant insect and is deemed useless. Conflicts and confusion arise primarily between Gregor and his sister Grete, his parents, and his work. Each of these three relationships has different moral and ethical complications defining them. However, it is important for one to keep in mind that Gregor’s metamorphosis has placed him into a position of opposition, and that he has minimal control over the events to take place. Conflicts will also occur between family members as they struggle with the decision of what to do with Gregor. In the end they all come to the agreement that maintaining his uselessness is slowly draining them and they must get rid of him, as he slowly descends with his self-worth, the family begins to realize that Gregor’s worthlessness catalyzed them to make something out of their lives and work. In The Truman Show , there is irony present throughout the whole movie. During most of the film, Truman wanted to leave Seahaven and go explore the world. Once Truman learned that his life was a television show, he realized he would not be as unique if he left. He would not be the center of attention, and now wants to be just an ordinary person outside of Seahaven. Truman tried so desperately to live a conventional lifestyle, while his viewers wanted to be in their own utopian society. Although the show’s creator, Christof, tried to keep Truman in Seahaven, he ultimately could not. Truman’s freewill and control of his own fate led him to discovering the truth about Seahaven, and thus controlling the outcome of his life. He accepted the reality of his life being centered around a television show, but moved on by leaving Seahaven. Although Truman’s artificial world came to an end, he entered reality as he left Seahaven. When Truman was isolated and put inside a society that revolved around him, Christof seemed to have given Truman only shadows of his own perception upon reality. When Truman turns to see what casts the shadows, he is then told that what they have formerly seen has no substance, and that what they now see (the carried objects) constitutes a greater reality. When Truman sees the world outside the show he begins to question his previous beliefs. He has been cut off from the real world and was only shown one side. Truman was so naive and inexperienced that he can only believe everything Christof had described for him. It wasn’t until Truman saw what was happening that he could form his own opinion. This is where his moral dilemma comes in to play; does Truman stay in the utopian society and continue to live obliviously or does he fend for himself and live in the real world where he can perceive things in his own way?

How To Properly Write A Resume English Language Essay

How To Properly Write A Resume English Language Essay After the covering letter, we now come to the second important part of the letter of application i.e. Personal Data Sheet. In the United States, the Personal Data Sheet is referred to as Resume and in Europe, it is called C.V. i.e. Curriculum Vitae meaning Course of Life. Both the resume and the C.V. are similar in structure and content. We shall use the word resume in this chapter. A resume is a factual as well as a persuasive summary of a persons education, employment background, job qualifications and other relevant personal details. It is a structured, written document. All the job advertisements ask for the resume of the applicant. Even if it is a walk-in interview, the candidate is expected to carry his resume along with other related documents for the purpose of verification. So the first thing that a job aspirant has to do as he begins looking for a job is to prepare his resume. It may be prepared before drafting the covering letter. Having a resume shows that you are aware of your skills and potential, that you are well-organised and well-prepared for your job search. A resume is a form of advertising. The purpose of a resume is to kindle employer interest and generate an interview. For an advertised job opening, there would be hundreds of other job seekers with whom you would have to compete for the same position. Therefore, your resume probably has less than 30 seconds to make an impression. So you must take great care while drafting your resume. If required, write several rough drafts before writing the final draft. This will help you to make your resume attractive, comprehensive and compact. Ideally, your resume should not be more than one page. But if you have a long list of academic achievements, or if you have worked at several places and handled many different job profiles, then you may have to prepare a somewhat longer resume. You should select an appropriate resume format using which you can clearly specify all the important information in a visually appealing manner thus making it easier and interesting for the reader to grasp and verify the facts. Keep the following points in mind while writing your resume- The appearance of your resume is very crucial. A resume that is too long, too packed with information, typed in poor layout and sloppy font, or having even a single spelling or grammatical error will often be rejected without being read. The first impression of you that gets formed in the mind of your prospective employer is based not on the content but on the appearance of your resume. Therefore, your resume should look sharp. The layout should make the information easy to grasp. For an impressive resume- Your resume should emphasize your strongest, most impressive qualifications and achievements. It should convey the desired impression by focusing on your strengths, but you must take care not to distort the facts. Avoid exaggeration. Do not claim skills you dont have. However, make sure that you downplay your weaknesses at the same time. Once you have analysed your skills and you know what you have to sell, then you can shape the elements of your resume accordingly, make it more personalized and thus effective. The bare essentials of a resume are as under: Heading A resume heading must show at a glance who you are, how you can be contacted and what kind of job you are seeking. Do not use the word Resume as the title. Most resume headings often consist of- name, address, phone number and email id center-aligned at the top of the page. But if you have a specific job in mind, use a heading which indicates that. But once you have worked in your selected field for a year or more, then education is usually given less emphasis in a resume. So if work experience is your strongest qualification, then you should mention the section on employment history first and place a greater emphasis on your accomplishments and you should provide less detail about your academic credentials. Work Experience This section should list all relevant work experience. The details you provide here help the employer/s to evaluate whether you have the necessary qualifications and decide if you are competent enough for the job. Therefore, your description of your work experience should highlight the relationship between your previous jobs and the position you are seeking. Lay a special emphasis on the skills you have developed while handling those responsibilities. If you achieved something significant while performing your job duties, then you must mention it. Example: Devised a new procedure in marketing research which accelerated the process of data collection and analysis List your jobs in reverse chronological order. If you are already employed at the time of applying for a new job, then mention joining date and use the phrase to present to indicate the period of employment with the current employer. The section on work experience should include the following details: You may also include volunteer work, internships, student teaching, research projects, summer and part-time jobs, etc. even if these jobs have no direct relation to your present career objective. These would show that you have the ability to get a job in the first place and to adapt to different work environments. Most employers find this quality quite impressive. However, devote more space to the jobs that relate to your target position. Relevant Skills In this section, you should describe other miscellaneous facts that relate to your career objective like languages that you are proficient in, your knowledge about computers, other related technical skills, etc. You can include a special section titled Language Skills or Computer Skills and place it near your Education or Work Experience sections. Activities and Achievements In this section, describe any volunteer activities that you participated in and that demonstrate your abilities or work-related skills like leadership, teamwork, communication skills, etc. You may group your activities and/or achievements under different headings like College Activities, Community Service, Professional Associations, Seminars and Workshops, Achievements, Awards, and Honours, etc. Personal Data This section helps present you as a well-rounded personality and enables the employer to know you as a person. The details that you mention here can be used to initiate conversation during an interview. Thus, list job-related interests and hobbies, esp. those indicating stamina, strength, sociability, etc., that can help you gain an edge over your competitors. Mention your hobbies, travel experiences, or personal characteristics, particularly if they suggest qualities that relate to your career goals. Remember, your personal details should be listed briefly and modestly. You should omit or downplay references to age if it could suggest inexperience or approaching retirement. You must exclude any detail that could lead to discrimination like references to gender, marital status, religion, or nationality. References Employers often ask for academic transcripts, samples of your work, or letters of recommendation prior to or after an interview. Be ready to provide these documents as they increase your chances of getting the job. Many potential employers prefer to have actual references on the resume whom they can contact in order to verify the details that you have provided or to get more information about you as a person/an employee. Provide minimum two and maximum four references. Mention their details either at the end of your resume or prepare a separate sheet for References. Or you may insert a line at the end of your resume offering to supply the names of references on request. Example: References available on request While drafting the list of references, keep the following points in mind- Supply names of academic, employment, and professional associates- but no relatives. Provide a name, a title, an address, and a telephone number and email address for each reference. List no name as a reference unless you have that persons permission to do so. Exclude your present employer if you do not want the firm to know you are seeking another position, or add Resume submitted in confidence at the top or bottom of the resume. TYPES OF RESUME LAYOUTS As a job seeker, you will find that you have many different resume layouts available from which to select the best organizational plan that would help you to focus attention on your strong points. The layout you choose must accentuate the information that directly concerns your career objective and should play down or exclude any details that are irrelevant or that may harm your prospect instead of helping you to achieve your aim. The different resume styles include the Basic Resume, the Chronological Resume, the Functional Resume, the Targeted Resume, and the Creative Resume. The right choice of the resume layout will depend on which aspect of your qualifications you want to highlight and your career goal(s). The Basic Resume It is ideal for those without any work experience. It contains the basic information- contact details, education, activities, skills, interests, summer/part-time jobs, etc. The main focus is on education and training. The Chronological Resume The chronological approach is the most traditional and most common way of organizing a resume and it is preferred by many recruiters. It is best suited for those who have lots of career-related experience. The chronological resume lists a persons education and employment history in reverse chronological order, starting with and giving more space to the most recent positions. Under each listing, you should describe the responsibilities and accomplishments associated with each job or academic experience. In the chronological plan, the Work Experience section dominates the resume and is placed immediately after the name and address and the objective. The chronological resume has following characteristics: It highlights the applicants impressive career progress. The applicant emphasizes his achievements by using an indented list. The applicants special qualifications are presented as Personal Data. The chronological resume is used when the applicant wants to continue along the established career path and his career graph shows a positive, upward movement i.e. it is marked by achievements and consistent progress. It is similar to the Basic Resume, but also includes Related Experience, Additional Experience, Activities, Affiliations, Skills (Languages and Computer), Interests, etc. It is not advisable to use the chronological layout when- You are applying for your first job. You have changed jobs frequently. You plan to change your field of work. You are searching for a job after some gap. The Functional Resume In a functional resume, the primary focus is on your skills and accomplishments. Education and experience are mentioned in subordinate sections. This format is effective for people who are entering the job market or re-entering after a considerable gap. It emphasizes capabilities, skill levels, and accomplishments rather than job titles or time spent at various jobs. This plan is best suited for those who want to work in different fields, or those who have not achieved much success in past, or those who have done several unrelated jobs, or those who have been working freelance or part-time. A functional resume has following characteristics: The applicant describes experience first. The use of action verbs and specific facts enhances this resumes effectiveness. The applicants sketchy work history is described but not emphasized. The Targeted Resume This kind of organizational plan shows how you qualify for a specific job i.e. what you can do for a particular employer in a particular position. It is best suited for those who have a clear idea of what they want to do and who can demonstrate their ability in the targeted area. List related capabilities and achievements which provide evidence of your capabilities immediately after stating your career objective. List your work experience and education in subordinate sections. The Creative Resume It is used when applying for creative positions in advertising or entertainment. You can demonstrate your creativity by using elaborate sentence structure, attractive layout, decoration, colour, method of folding, or drastically different writing. It is best suited for people who have an artistic and imaginative temperament. ESSENTIAL FEATURES OF A GOOD RESUME No matter which layout you choose for your resume, you can write an effective resume only if you keep in mind your target audience (i.e. the prospective employer) and the specific job requirements. A good resume should have the following characteristics: Your resume should not be too lengthy. It should be concise and relevant. One-page long is ideal. It should not be sketchy. It should contain all necessary information required for a proper evaluation of the applicant. Your career goals and job preferences should be apparent from the career objective that you state at the very outset of your resume. Your resume should be visually appealing. Leave proper margins and enough white space. Use proper indentions and underlining. Use good quality paper and print. Your resume should be legible. The language you use should be simple and easy to understand. Use sentences beginning with action words instead of writing in long, convoluted sentences. Verbose and flashy resumes are ineffective and are often rejected even before being read. Be careful with grammar. A resume that is replete with spelling and grammatical errors will create a bad impression and the reader will conclude that the applicant does not possess good verbal/language skills. Remember, having good communication skills is an important qualification by itself. Your resume should present a realistic picture of your skills and achievements. It should not come across as too professional or polished, else it will appear superficial. Give factual evidence in support of your claims with regard to your academic and professional credentials. Do not be boastful. Be sincere. Do not include wrong or baseless information in your resume as it would expose your amateurism and reveal your poor understanding of the business world or of the particular industry.

Liberty And Paternalism Essays -- essays research papers

LIBERTY AND PATERNALISM   Ã‚  Ã‚  Ã‚  Ã‚  John Stuart Mill and Gerald Dworkin have distinctly opposing views on legal paternalism in that Mill is adamantly against any form of paternalism, whereas Dworkin believes that there do exist circumstances in which paternalism is justified. Both agree that paternalism is justified when the well being of another person is violated or put at risk. Mill takes on a utilitarian argument, explaining that allowing an individual to exercise his freedom of free choice is more beneficial to society than deciding for him what is in his best interests. Dworkin, on the other hand, feels that certain cases require the intervention of either society as a whole or its individual members. He breaks Mill’s argument down into two distinct types, one based on utilitarianism and one based on the absolute value of free choice.   Ã‚  Ã‚  Ã‚  Ã‚  After reading both articles, â€Å"Paternalism† by Dworkin and â€Å"On Liberty† by Mill, I believe that Dworkin is correct in explaining that some intervention is necessary under certain circumstances. I have come to this conclusion based on the fact that there do exist circumstances in which an individual is incapable of making a rational decision considering not only the well being of himself, but also the well being of other members of society. Also, the argument that the protection of the individual committing the action in question is not reason enough to interfere with the action is ludicrous in that one of our governments main reasons for existence is to protect the members of our society. This protection includes protection from ourselves at times when we are unable to rationally decide what is in our best interests. This essay will consist of an examination of this controversy as well as an application of my proposed conclusion.   Ã‚  Ã‚  Ã‚  Ã‚   Before addressing any opposing views to my conclusion, I will first explain my reasoning. As Dworkin explains in his essay, there are circumstances when a person is unable to make a rational and logical decision for himself. The inability to make such decisions has long been a justified reason to interfere in the process, such as in cases with young children. When a young child is about to run across a busy street in order to chase his ball, the child’s parent, or any other bystander, is rightfully justified in... ...f such a decision, the government has aright to step in and help the person. This is because at this understanding of the situation, the person is not capable of making a decision that he would likely consent to at after fully understanding the situation. As in the seat belt case, often times, a person does not fully understand that not wearing a seat belt contradicts his true desires and that no possible good or benefit can come from not wearing it. However, when a person is making a rational decision between two things that he values, he is the only person that can decide which is best for him. An important condition to remember in this conclusion is that all of this is assuming that no other individuals are being harmed or put at risk by the actions of these people. Under this condition I have come to the conclusion that there do exist certain circumstances where the government has a right to legal paternalism. These circumstances include times when an individual is unable to make a rational and logical decision for himself either because he does not fully understand the issue or because he is unable to logically assign value to specific possible consequences of a decision.

Matilda :: essays research papers

Matilda Directed by Danny DeVito Matilda is a family comedy which takes place somewhere in the USA during the nineties. Matilda is a brilliant girl neglected by her stupid, self-involved parents. Ignored at home, Matilda takes interest in reading and she develops telekinetic powers. Eventually, her insensitive parents send her to a school run by the cruel Miss Trunchbull. Matilda befriends her schoolteacher, Miss Honey. She soon realizes Matilda's talents, but is later amazed to see the full extent of Matilda's powers. I think that Matilda is the most colorful character in the movie. Matilda is very independent for her age, due to her parents’ irresponsibility, and she manages to keep her head up and not let her parents put her down. The young actress, Mara Wilson, does a great performance with her interpretation of Matilda. I believe that she makes the character come to life. Matilda’s family is the kind of family you’d never wish to have. Her father, Harry, and mother, Zinnia, are both conceited and don’t care about anyone but themselves, except Michael of course, their son and Matilda’s older brother. He is a spoilt brat who’s mean to Matilda and who likes to cause trouble. Miss Trunchbull is the vicious principal who hates the pupils in the school; especially Matilda after Harry sold a car to Miss Trunchbull and she discovered it’s not in good condition. Miss Honey, Matilda’s teacher, must be the most wonderful person in the whole movie. She’s one of those teachers you’d be really lucky to have and she’s a complete opposite to Miss Trunchbull. The special effects in the movie contain flying objects. Most of them are hard to see just how they are done, which in other productions can be quite obvious and might ruin the whole film. Personally, I like the movie. It is funny at some points where you can’t help but smile or laugh.

Essay --

Where to begin? The job market can often be confusing, especially to those who are making a career change. The biotechnology field is no exception. When thinking about any sub-field within a field, it is useful to consider several key points. What are the requirements of the job? For example, what qualifications, education, work experience, and background are usually desired? What does a normal day look like? What will the interaction with other people look like? What is a typical pay scale? Will travel be required? Is there room for growth? To consider these questions, the following uses the job of Quality Control Analyst. Quality Control can be considered a field all of its own. Most companies that produce a product of any kind will have quality control. This field is particularly important to the biotechnology field. The function is to ensure that products are consistent and procedures comply with federal regulation (Freedman 157). While there are sections that deal specifically in regulatory compliance, quality control itself is usually found in lab settings. Regulatory compliance usually falls under the category of Quality Assurance (Freedman 160). For those who work in Quality Control, the day is mostly spent in laboratory settings. The type of lab will more narrowly define the type of work that will be done. Generally, the analyst will test and analyze samples and send the paperwork to be reviewed (Freedman 162). However, not all quality control is product or sample based. Some of the work might be more systemic, involving validating the entire system. In some cases, means reviewing protocols or SOPs (Freedman 163). No matter what the exact niche of Quality Control, the need for very good documentation is paramount. If it... ... know on the current and emerging technologies. It will be encouraged by the employer to sharpen education and skills (Freedman 166). In conclusion, a person looking for a job as a Quality Control Analyst can find employment just about anywhere. Any company that produces a tangible product will have quality control. The job can be found all over this country and around the world. The salary is pretty good. Most companies with quality control offer competitive benefits (like insurance, retirement, continuing education, etc.) The job requires a college education but not necessarily a PhD. The job is intellectually stimulating, but can be repetitive. It most definitely requires a keen eye for detail and obsessive care for documentation. A person needn’t travel unless he or she is doing auditing. It does require a person to interact with co-workers but not the public.

A Man with Five Children Essay

Prescriptions Statement In this elective students explore a variety of texts that deal with the ways in which individuals and communities experience and live in a global context. Students consider the positive and negative aspects of the global village and the consequences of these on attitudes, values and beliefs. Students also consider the role and uses of media and technology within the global village and different attitudes people may have towards them. Students respond to and compose a range of texts to investigate how and in what ways living in a global village may influence the ways we communicate, engage and interact with each other. Elective 1: The Global Village Background to term â€Å"The Global Village† The phrase â€Å"global village† was first used by Marshall McLuhan, a media theorist in the 1960s, to describe a world that has been â€Å"shrunk† by modern advances in communications. McLuhan likened the vast network of communications systems to one extended central nervous system, ultimately linking everyone in the world. McLuhan wrote that the visual, individualistic print culture would soon be brought to an end by what he called â€Å"electronic interdependence†: when electronic media replace visual culture with aural/oral culture. In this new age, humankind will move from individualism and fragmentation to a  collective identity, with a â€Å"tribal base.† McLuhan’s coinage for this new social organization is the global village, a term which has predominantly negative connotations in The Gutenberg Galaxy (a fact lost on its later popularisers). (Source: http://en.wikipedia.org/wiki/Marshall_McLuhan) Information on text Backcover Blurb â€Å"I want your child, and yours, and yours. What do I want from them? One day out of their lives. One day a year, till they turn twenty-one. One day for the camera to follow them.† Gerry is a documentary film-maker who, on day each year, follows five children around with a camera. He shows the results annually on television. Yet for the children who grow up under Gerry’s (and the nation’s) watchful eye, the experience creates its own dynamic. Are the participants his subjects, his children or his creations? What responsibility does a story-teller have to his subjects, his audience, and himself? How much does Gerry take? Does the presence of the camera distort the lives it is supposed to be capturing? Spanning more than twenty years, A Man With Five Children invites you into a world of fractured celebrity and distorted vision. Links to syllabus within the core text Students explore a variety of texts that deal with the ways in which individuals and communities experience and live in a global context. technology providing a window into people’s lives private lives in public space the cult of â€Å"ordinary† celebrities the connectedness among strangers Students consider the positive and negative aspects of the global village and the consequences of these on attitudes, values and beliefs. manipulation of both subject and representation of subject by media leads to manipulation of public opinion public misrepresentation of character leads to private questioning of identity loss of privacy Students also consider the role and uses of media and technology within the global village and different attitudes people may have towards them. attitude of media creators and their agenda various attitudes of subjects reflect different reasons/needs attitudes of consumer in the global village consider: the global village fills a gap in people’s lives Key Concepts Private Realm, Public Sphere How private is private? A personal blog on Myspace is regarded as â€Å"published† in the public realm. YouTube can project images of a girl dancing in her bedroom to millions around the world. What rights does an ordinary citizen have to privacy? What rights does a famous individual have to privacy? Habermas’ theory on the public sphere is based on the belief that a public sphere is â€Å"an accessible and independent realm in which each voice is equal to one.†1 To this end, many may regard the function of mass media as a public sphere, representative of the citizenry and accessible to all. But is this the case? Is every voice equal? Is mass media really reflective of democracy? Who controls the public sphere of mass media, if anyone? Manipulation by Media In a society growing increasingly dependent on media and technology to inform and express ourselves, how reliable can the medium be regarded? How open to manipulation are we as an individual and as a society? Who is manipulating us? The media subject? The media maker? The media distributor? How is this information further warped by our own perceptions of the world? Who or what  can be trusted? What may be considered credible or authoritative? Will we believe only talking images, i.e. words coming out of a mouth that we can see? Can even this be misrepresented? The Unknown Celebrity McLuhan, in coining the phrase â€Å"global village†, was referring to a world whose borders of communication have effectively disappeared. Even now, what we see on TV can be immediately transferred to distribution via the internet, reaching an audience far greater than that which was originally intended. As a result, ordinary people become ‘celebrities’, transiently or long term, to the extent that, despite never having personal knowledge of these people, we feel that we ‘know’ them. To what extent can these people be known? Is knowledge of their lives and thoughts public property due to their fame or infamy? Is there a public right to know? Has the ‘celebrity’, willing or not, forsaken their right to fair representation or privacy? To what extent do celebrities control their public image? No Moral Bent McLuhan argued that technology has no per se moral bent – that it is a tool that profoundly shapes an individual’s and, by extension, a society’s self-conception and realization.2 Is the media and technology a forum devoid of moral values or moral discourse? Does the public right to information exceed a person’s individual rights to privacy? There are laws to protect an individual from slander and defamation, but none to protect a person from misrepresentation through editing or omission. The Positive Power of Media and Technology Mass media is a very powerful weapon in the right hands: it can unify and arouse a whole populace to action; it provides even access to information for all who seek it; it provides knowledge of the world of which we might otherwise remain ignorant; it provides a voice for the ordinary individual who chooses to speaks up or speak publicly; it allows understanding of  minorities, the underdog and the disadvantaged, it also provides a forum for the exchange of goods and services. Possible Theses The global village brings knowledge of the world into your living room; however, you are always consuming someone else’s perspective. Media and technology may be powerful tools for information and exchange, but come with a hidden cost to society. Suggestions for introductory activities Dependence on technology Students could keep a log over a 24 hour period or longer, recording every instance of use, engagement or interaction with technology. This activity leads into a discussion/exploration of our dependence on technology on a daily level. Students conduct a survey of those that have recently communicated with someone in another country via the web, phone, fax or email. How do we inform ourselves? In groups, students conduct a survey to establish all the ways that we inform ourselves as individuals and a population. What information do we rely upon to form opinions about what is occurring here and overseas? What kind of information and format do we regard as credible? What don’t we regard as credible? How do we know what information we can trust? The global village as strength and as a weakness Students in groups brainstorm all the ways in which we benefit from being so closely and immediately connected to other individuals around the world. Do all individuals benefit, or is there inequality in the global village? What  are the pros and cons of this kind of global network? Students should also consider the more complex questions of: Who controls the global village? How does living in or participating in the global village affect our perceptions of ourselves and the world around us? Text-Related Activities Students respond to and compose a range of texts to investigate how and in what ways living in a global village may influence the ways we communicate, engage and interact with each other. Looking at Gerry’s opening speech. Short answer questions. What is the effect of the direct address to the audience of this speech? What does Gerry promise about how the project will be conducted? What benefits does he offer the parents of these children? What reason does he give for the public benefit of the project? What is the symbolism of Gerry meeting the kids at the zoo? Would these arguments persuade you? Would you have liked to have been part of a project like this one, or Seven Up? 1) Write a letter to Gerry as a parent responding to his request for your child. Outline your feelings, concerns, objections, reasons for agreement etc. 2) Write a letter to Gerry as a one of the five children in the play at age 21. What do they have to say to Gerry in response to this speech he made to their parents at the beginning of the project? *** Gerry says in the opening speech: â€Å"You know that old maxim? ‘Give me a child at seven, I’ll show you the adult’. I don’t buy that. I say, give me a child at seven and let’s see where he goes, where she goes.† Compare the five children as you meet them at seven to the adult at the end of the play. To what extent can you see the adult they would become at the age of seven? To what extent are the adults these children become a product of Gerry’s role in their lives? To what extent does the media scrutiny affect their development and the perspective of themselves and the world they hold as adults? Select ONE of the children then write two short interviews, firstly, with a former teacher of the child and, secondly, with a spouse or friend of the child as an adult. Explore the character’s development throughout the play. *** Reverse the gaze of the camera. Write a short film scene of Gerry talking to the camera at the end of the play. Have him reflect on his actions throughout the project and the lives of the children. If possible, video tape the enactment of this scene. *** You are responsible for marketing the box set of Gerry’s Five Children documentaries. How will you promote it? What aspects of the children’s lives do you focus on? Produce a brochure and a print advertisement for distribution at the point of sale. Assessment Task Course: Standard English Module C: The Global Village Task: Viewing and Representing Weighting: 15% Syllabus Outcomes 2. A student demonstrates understanding of the relationships among texts. 6. A student engages with the details of text in order to respond critically and personally. 7. A student adapts and synthesises a range of textual features to explore and communicate information, ideas and values for a  variety of purposes, audiences and contexts. 8. A student articulates and represents own ideas in critical, interpretive and imaginative texts from a range of perspectives. Viewing and Representing Task Technology brings the world closer together. Who does it serve and what impact does it have on society? Respond to the above statement and question in a visual representation based on your prescribed text The Man with Five Children and at least one other text of your own choosing. Your visual representation can be presented in any medium of production such as: Power point, flip chart or smart notebook Diorama Model Poster Slide show Short film Story board Dramatic monologue Free choice Your visual representation must contain: Visual images and graphics Text from the play and at least one other text of own choosing Connections between the texts and the positive and negative impact of technology on the global village You will be assessed on how well you: Represent the concept of the global village through graphics and text Represent the ideas of the play and at least one other text of own choosing Represent the positive and negative impact of technology on the global village Make integrated connections between the texts Module C: Standard English Texts and Society MARKING GUIDELINES Criteria Marks Skilful representation of the concept of the global village through graphics and text Perceptive representation the ideas of the play and at least one other text of own choosing Skilful representation of the positive and negative impact of technology on the global village Skilful integrated connections between the texts 15 – 13 Effective representation of the concept of the global village through graphics and text Thoughtful representation the ideas of the play and at least one other text of own choosing Effective representation of the positive and negative impact of technology on the global village Effective integrated connections between the texts 12 – 10 Sound representation of the concept of the global village through graphics and text Sound representation the ideas of the play and at least one other text of own choosing Sound representation of the positive and negative impact of technology on the global village Sound integrated connections between the texts 9 – 7 Limited representation of the concept using graphics and text Limited representation the ideas of the play and at least one other text of own choosing Limited representation of the positive and negative impact of technology on the global village Limited connections between the texts 6 – 4 Elementary representation using graphics and text Elementary representation the ideas of the play and at least one other text of own choosing Elementary representation of the positive and negative impact of technology on the global village Elementary or no connections  between the texts 3 – 0

Marketing And Cultural Awareness Of Korea Essay

Korea is a country which is situated in one of the most strategic area of the worlds. It positioned in an environmentally conducive which are compatible most activities which go on daily basis. There are wide approvals which are received from the diverse changes of environments. The country receives two seasons of hot and warm climatic conditions. This provides opportunities to carries out different activities at different period of the year. The activities range from agricultural based work which includes fishing and land cultivations to tourisms. Agricultural chores are not eminently carried out within the country as the rains are not often reliable. However, there are vast rich lands which produce wide variety of agricultural products. Such land which lies to the southern parts of the prestigious state. The people have developed the uniqueness adoption to accommodate the various foods stuffs richly comprising of the fruit. These are adequately endowed with sweetness which they really enjoy during the hot periods of the day especially in the lunch hour time. This is certain fully juicy sweetness of the fruit is highly enjoyed by the inhabitant. These and other factors make Korea a metropolitans place for which cannot be overlooked on rapid business operations prospering from one level to any. (Gerson, 1995) Many people from allover may critically have negativity of the past situations which the Korea country has been devastated by war. But to the recent surprise is that the country is emerging to be the most attractive for investments. Like many English men have said in the past many years, it can also be repeated by the new generations in existence that let bygones be bygones. The new era of the Koreans has come which is transforming the country’s economic from its dismal grounds the leading level. Thus is seen as it is going to match with the most developed countries which for a more than ten decades has been mocked and blasphemed by the world over. As it is observed from the current research on the economics fields, the Koreans haves advanced within the past half century, making the country to achieve the fasted economic growth in the world. This is achieved after having risen from the poorest world’s countries to developed country. This is an extraordinary development which cannot be achieved by the singled country efforts on the internally produced products. The increase in productivity of a state or systems encompasses many factors. Some of the factors are internally attributed while others are externally contributed. The internally factors which are more important have contributed to this extraordinary emergency of the Koreans growth. It is observed that the moment peace fades away from one point of space; it is replaced with the enmity which brings in destruction and havoc. There is also a reverse change of the same trends that when enmity clears off tit is replaced by peaces. Unsubtly the Koreans have discovered this secrecy and this has led the country to greater heights of peace people. The fruits of it are now forming the centre of rejoicing for the people are in sheer freedom country. This restored peace is not only being a amazing blessing to the Korean sect but it is a relinquish of agony to the neighboring states as it formed a metropolitans place for many. Among the main advantaged are these indigenous citizens of the closely related people from the china state who for have been their key in the general development in the Asian continent. It’s said that a character is built from the people of whom someone associates with. It seems that the Koreans are much matching themselves with the highest flying countries to achieve global recognitions. The country has developed goods relations with the people from many countries for which it is seen to maintain closers relationship with those states which have higher market demand likes china and Japan. These are some of the most renowned countries which have also developed from such impoverished state to world class recognized world power. It is therefore the believes of most citizens hailing from Korea that the same open countries focus to entertain and attract many investors, the country will be a worlds in development as well as world’s largest market. The efforts of doing so are very eminent which are not limited to private and public organization together with the ruling government. The government has relentlessly been vigilant on many area concerned with the thriving of the economy growth both internally and externally. The effort for this has created a challenge in developing new infrastructures within the various point of developing. It is evidence that the government has initiated the one of the vast area for the development of logistics infrastructure. This are mostly designated development place for the provision of free economics’ zone. Such an opportunity has been widely applause both by the Koreans and even by the core and feeble Koreans relatives. The cloth has been cut to impress those who are craving for the trading chance to amaze the other countries which are dragging slowly in development. This is therefore highly an inevitable opportunity which the whole Korean community has confidence that a swarm of investors will definitely enough. (Bangs, 1990) The provisions which the Koreans are using are not limited to high competitive industrial structures. Many companies are coming up with minimum restriction the trade policy departments and ministries. This has given room for set up huge industries which produces various products. Some having substitute and competing products while others have monopolized productions due to lack new investor. The monopolized scheme debated own day by day. This has leads to the government to invent the new systems of offering the free economic zone where investments are encouraged to take place especially the monopolized products manufacturing companies. This include companies such those involved in the shipbuilding, automobiles and the electronics devices which are rarely available to the local markets. After considering the needs of citizens especially the youth, the governments have reduced dramatically the taxes on these products. They further providing subsides to the companies so that low priced products are realized in the marketing. The efforts are not only for the provision of low priced products, but they are also geared at high production. This is being achieved by the provision of training course at low costs to the youth who are interested in learning the new sort of technologies. It is estimated that the introduction of this program more fours hundred thousands youngsters have been trained. These are new people who can invent and even news methods for the development of standards. The high population of the country is providing surprising cheap labor which is readily available in the main central business. This allows the investor to cheaply produce the products with highly motivated and industrious Korean workforce. This spirit of the Koreans has an exciting significance influence over the major manufacturing sectors. Generally, such spirited individuals and effortless campaigns by the rulers are seen highly reduced prices which are giving the other world class international traders a very stiff competitive conditions. (Kishel, 2000)   The most tricking factors which make Korea highly success state is the strategic positions in which it holds. The country being situated in open of the major economic bloc, it has more than fifty one cities which hold a population exceeding one million people. The good relationship of the Koreans people makes them trade widely with the people from Seoul which is just 3.5 hour flight. Since there is even greater populations in the territories of the Seoul city, which holds more than 700 millions peoples living within a radius of 1200 km, these are ready markets in which fast goods are rushed for sale. The greater population of the people which visa now excedsing the productivity capacity is creating pressure on the resources available. This is calling for the rapid changes on the productions systems which will enable the country continue to expansion its commodities to its markets.   The goods have ready markets in added advantages to the investors who would continues to captures the intended reduction cost of road and air transports costs. This forms extra effort for the Koreans to introduce the high communication networks. Such is the dreams of having global power house which will transform the countries within the shortest period of time. (Withers, 1990) Reference: Withers, J. (1990) Marketing Your Service Business: Self Counsel Press. Kishel, G. (2000): Build Your Own Network Sales Business: John Wiley & Sons, Inc. Bangs, D. (1990): The Market Planning Guide: Upstart Publishing Co. Gerson, R. (1995): Measuring Customer Satisfaction: Crisp Publications, Inc.